How TV Shows Turn Fictional Worlds into Real-Life Travel Destinations

How TV Shows Promote Cultural Tourism: A Look at Famous Filming Locations

Have you ever watched a TV show and felt the sudden urge to pack your bags and visit the breathtaking locations on screen? Whether it’s a charming European village, a bustling city street, or a remote island paradise, television has a unique way of making places feel magical. TV shows do more than entertain they inspire travel, putting destinations on the map and fueling cultural tourism like never before.

In 2024, the influence of TV shows on tourism is stronger than ever. From Hollywood productions to K-dramas, the power of storytelling brings cultures, landscapes, and hidden gems into the global spotlight. But how exactly does this work? And what are some recent TV shows that have turned their filming locations into must-visit travel destinations?

1. The Power of Visual Storytelling in Tourism

Seeing a location through the lens of a well-crafted story makes it more than just a place, it becomes an experience. Viewers don’t just see a city; they witness love stories, thrilling chases, and emotional moments unfold in its streets. The emotional connection built between audiences and fictional characters extends to the locations they inhabit, turning fictional worlds into real-world travel goals.

2. TV Shows That Boosted Tourism in 2024

"The Penguin" (New York City, USA)

The gritty Gotham City setting in HBO’s The Penguin may be fictional, but its filming locations in New York City are very real. Fans eager to step into the world of the crime drama have been flocking to areas like Lower Manhattan and Brooklyn, where much of the show was filmed. From atmospheric alleyways to historic buildings, NYC’s noir-like aesthetic has gained new attention, proving once again that the Big Apple remains one of the most cinematic cities in the world.

"Queen of Tears" (South Korea: Seoul & Chungcheongbuk-do)

This 2024 K-drama sensation has sparked a tourism boom in South Korea, particularly in Seoul’s upscale neighborhoods and the picturesque rural landscapes of Chungcheongbuk-do. The drama’s mix of romance, heartbreak, and stunning cinematography has made locations like Han River parks, traditional tea houses, and countryside retreats irresistible to fans looking to relive their favorite scenes.

"The Regime" (Central Europe: Vienna, Austria)

This HBO political drama, starring Kate Winslet, was filmed in Vienna, showcasing its grand palaces, historic streets, and elegant architecture. The luxurious settings and political intrigue have drawn visitors eager to explore the real-life beauty behind the show’s fictional authoritarian state. Austrian tourism boards have already capitalized on the show’s popularity, offering themed tours that highlight the filming spots.

"3 Body Problem" (United Kingdom & Spain)

Netflix’s sci-fi epic 3 Body Problem features stunning landscapes from both the UK and Spain. With key scenes shot in London and the Canary Islands, fans of the series are now traveling to see the eerie, futuristic settings brought to life. The Canary Islands, known for their volcanic landscapes and unique architecture, have especially benefited from this sci-fi spectacle’s global reach.

3. How TV Shows Influence Cultural Appreciation

Beyond stunning visuals, TV shows introduce audiences to the traditions, cuisines, and daily lives of different cultures. A well-placed scene at a local market, a traditional festival, or even a street food stall can create curiosity and inspire real-world exploration.

Take K-dramas, for example. The global rise of Korean entertainment has not only boosted South Korea’s tourism industry but has also popularized aspects of Korean culture from food (bibimbap and tteokbokki) to traditional hanbok fashion. Fans of Queen of Tears visiting South Korea aren’t just seeking out filming locations; they’re immersing themselves in the country’s vibrant culture.

4. The Role of Marketing and Tourism Campaigns

Many tourism boards now recognize the power of TV shows in attracting visitors and actively promote filming locations. Government partnerships with production companies ensure that shows highlight the best of a destination while preserving authenticity.

For instance:

• The UK’s tourism board has created travel itineraries based on 3 Body Problem, enticing sci-fi lovers to visit its iconic filming spots.

• Austria has leveraged The Regime by promoting Vienna’s imperial history and architectural marvels.

• South Korea consistently supports its K-drama industry with filming location tours, immersive fan experiences, and cultural festivals to attract international travelers.

5. The Lasting Impact: How TV Shows Create Long-Term Travel Trends

Unlike traditional advertising, TV shows provide sustained exposure for a destination. A single scene can inspire years of tourism, and even long after a series ends, fans continue to visit filming locations. Just look at the ongoing pilgrimage to Dubrovnik, Croatia, where Game of Thrones was filmed, proving that a great TV show’s influence lasts well beyond its final episode.

Final Thoughts: The Next Destination on Your Travel List?

The next time you watch a TV show with breathtaking scenery or a culturally rich setting, ask yourself would you visit? Whether it’s the neon-lit streets of Seoul, the historic grandeur of Vienna, or the bustling charm of New York City, TV storytelling continues to shape the way we see the world.

So, which TV show location is calling your name? Let us know in the comments, and who knows? Your next adventure might just be inspired by your favorite series!